Licensing for Artists

Licensing for Artists is designed for artists, illustrators, and designers who want to learn how to license their art for products. Whether you want to work with an agent, or on your own, this course empowers you to learn the business side.

Buy $997.00

Course curriculum

1. What to Expect and How to Prepare
2. Get Inspired: Hear from Past Students
1. General Questions About the Course
2. Module 1 Questions: Art Licensing 101
3. Module 2 Questions: Branding and Online Presence
4. Module 3 Questions: Creating Marketable Art
5. Module 4 Questions: Pitching Your Work
6. Module 5 Questions: Pricing and Contracts
7. Module 6 Questions: Client Process
1. Bonus: Digitize Your Handmade Art in Photoshop
2. BONUS: A Beginner's Guide to Selling Products Online
3. BONUS: Email List Starter Pack for Artists
4. BONUS: 3 Extra Practice Briefs
1. Live Call Replay: Portfolio Reviews | February 25, 2026
2. Live Call Replay: Portfolio Reviews | June 13, 2025
3. Live Call Replay: Portfolio Reviews | June 6, 2025
4. Live Call Replay: Portfolio Reviews | May 30, 2025
5. Live Call Replay: Portfolio Reviews | May 23, 2025
1. Live Call Replay: Module 1 - Intro to Licensing | February 4, 2026
2. Live Call Replay: Module 2 - Branding and Websites | February 11, 2026
3. Live Call Replay: Module 3 - Creating Marketable Art | February 20, 2026
4. Live Call Replay: Module 4 - Pitching to Licensees | March 4, 2026
5. Live Call Replay: Module 5 - Pricing and Contracts | March 11, 2026
6. Live Call Replay: Module 6 - Client Process, General Q&A, Agents | March 18, 2026
7. Live Call Replay: Your Next Steps | March 20, 2026
1. Lesson 1: Defining Art Licensing
2. Lesson 2: License vs. Copyright
3. Lesson 3: Licensing Fee Structures
4. Lesson 4: Getting Started as a Licensing Artist
5. Lesson 5: Income Ranges for Licensing Artists
6. Artist Interview: Isabel Serna of Black Lamb Studio
7. Module 1 Take Action Ideas
1. Lesson 1: Defining Branding
2. Lesson 2: Visual Elements of a Brand
3. Brand Style Sheet Templates and Tutorial
4. Lesson 3: Anatomy of the Licensing Artist's Website
5. Lesson 4: How to Organize Your Online Portfolio
6. Behind the Scenes of my Squarespace Licensing Portfolio
7. Behind the Scenes of my Artonomo Portfolio
8. Lesson 5: Attracting Clients with Instagram®
9. Branding for Artists and Surface Designers with Jen Duran of Pace Creative
10. Artist Interview: Jeanetta Gonzales
11. Interview with Lauren Barden of Artonomo
12. Module 2 Take Action Ideas
1. Lesson 1: Developing Your Signature Style
2. Lesson 2: Finding Your Licensing Niche
3. Lesson 3: Building Your Portfolio
4. Lesson 4: Anatomy of a Cohesive Collection
5. Lesson 5: Practice Makes Progress
6. Bonus Lesson: Licensing for Fine Artists
7. Artist Interview: Nicole Tamarin
8. Artist Interview: Sarah Golden
9. Module 3 Take Action Ideas
1. Lesson 1: Feeling Ready to Pitch
2. Lesson 2: Finding the Right Clients for You
3. Lesson 3: Researching Client Contacts
4. Finding Contacts and Submission Guidelines Online
5. Community List of Companies
6. Lesson 4: Crafting Your Brand Guide
7. Behind the Scenes of my Brand Guide (Version 1)
8. Behind the Scenes of my Brand Guide (Version 2) + Q&A
9. Lesson 5: Sending Your Email Pitch
10. Presenting Your Art in Email Pitches + Q&A
11. Customizing a Mockup in Photoshop
12. Lesson 6: Pitching to Press
13. Artist Interview: Audrey Smit of This Little Street
14. Expert Interview: Liz Wain of Wain's World Licensing
15. Why I Decided to Partner with an Agent + Pros and Cons of Licensing Agents
16. Module 4 Take Action Ideas
1. Lesson 1: Royalties
2. Lesson 2: Flat Fees
3. Lesson 3: Negotiating Royalties vs. Flat Fees
4. Lesson 4: Licensing Contracts - Part I
5. Lesson 5: Licensing Contracts - Part II
6. Artist Interview: Elizabeth Olwen
7. Expert Interview: Annette Stepanian of Your Legal BFF
8. Discount to Your Legal BFF
9. Module 5 Take Action Ideas
1. Lesson 1: Essentials of Professionalism
2. Lesson 2: Establishing the Project Details
3. Lesson 3: Presenting Concepts and Revisions
4. Lesson 4: Delivering Your Artwork Files
5. Lesson 5: Following Up with Your Licensees
6. Behind the Scenes of a Custom Licensing Project - Designing Christmas Ornaments
7. Artist Interview: Patricia Vargas of Parima Studio
8. Artist Interview: Annie Chen of Lemonni
9. Module 6 Take Action Ideas
1. Your Next Steps: Take Action Ideas
2. Additional Resources
3. Licensing for Artists Course Survey

About this course

$997.00
90 lessons
36.5 hours of video content

Juliet Meeks Design

Licensing for Artists

Course curriculum

Welcome to Licensing for Artists

Q&A Vault: Your Common Qs Answered

Bonuses & Tutorials

Student Portfolio Reviews (2025-2026)

Live Q&A Replays (2026)

Module 1: Introduction to Art Licensing

Module 2: Branding and Online Presence

Module 3: Creating Marketable Art

Module 4: Pitching Your Work

Module 5: Pricing and Contracts

Module 6: Client Process and Communication

Congratulations and Next Steps

About this course