From Confused to Confident

Stop wondering if your art is 'good enough' for licensing. You'll learn exactly what companies are looking for, how to position your work, and the real-world process that successful artists follow. No guessing games—just proven strategies.

Multiple Income Streams, One Course

Whether you're building your independent licensing business or preparing to pitch to agents, this course covers both paths. Get the knowledge to make the right choice for your career and maximize your earning potential.

Practical, Step-by-Step Guidance

From creating a licensing-ready portfolio to negotiating contracts and managing client relationships, every lesson is actionable. You'll have a clear roadmap to follow, not vague theory.

About the Course

Licensing for Artists is the comprehensive guide you wish existed when you started your creative journey. If you've ever felt stuck wondering how to monetize your art beyond commissions and print-on-demand, this course is your answer. You'll discover the licensing landscape, learn how to prepare your portfolio for licensing opportunities, understand different licensing models, and master the business side—contracts, negotiations, and client management. Whether you're an illustrator, designer, or fine artist, you'll get clear, actionable strategies tailored to your goals. The best part? You'll learn from real industry experience, getting insider knowledge about what licensing companies actually want and how to position yourself as the artist they need to work with. By the end, you won't just understand licensing—you'll be ready to implement it. Ready to stop leaving money on the table? Let's get your art licensed.

About the Creator

I'm an artist who spent years creating amazing work but barely making ends meet. Then I discovered licensing—and everything changed. Within a year of implementing these strategies, I went from struggling to build a sustainable, diversified income from my art. I've since helped hundreds of artists navigate the licensing process, whether they wanted to build independent businesses or work with agents. I created this course because I remember the frustration of not knowing where to start, who to contact, or what companies actually wanted. My mission is to give you the roadmap I had to figure out the hard way—so you can skip the confusion and start licensing your art faster.

What You'll Learn

12 Chapters · 90 Lessons

    1. (Included in full purchase)

      What to Expect and How to Prepare

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      Get Inspired: Hear from Past Students

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      General Questions About the Course

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      Module 1 Questions: Art Licensing 101

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      Module 2 Questions: Branding and Online Presence

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      Module 3 Questions: Creating Marketable Art

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      Module 4 Questions: Pitching Your Work

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      Module 5 Questions: Pricing and Contracts

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      Module 6 Questions: Client Process

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      Bonus: Digitize Your Handmade Art in Photoshop

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      BONUS: A Beginner's Guide to Selling Products Online

    3. (Included in full purchase)

      BONUS: Email List Starter Pack for Artists

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      BONUS: 3 Extra Practice Briefs

    1. (Included in full purchase)

      Live Call Replay: Portfolio Reviews | February 25, 2026

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      Live Call Replay: Portfolio Reviews | June 13, 2025

    3. (Included in full purchase)

      Live Call Replay: Portfolio Reviews | June 6, 2025

    4. (Included in full purchase)

      Live Call Replay: Portfolio Reviews | May 30, 2025

    5. (Included in full purchase)

      Live Call Replay: Portfolio Reviews | May 23, 2025

    1. (Included in full purchase)

      Live Call Replay: Module 1 - Intro to Licensing | February 4, 2026

    2. (Included in full purchase)

      Live Call Replay: Module 2 - Branding and Websites | February 11, 2026

    3. (Included in full purchase)

      Live Call Replay: Module 3 - Creating Marketable Art | February 20, 2026

    4. (Included in full purchase)

      Live Call Replay: Module 4 - Pitching to Licensees | March 4, 2026

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      Live Call Replay: Module 5 - Pricing and Contracts | March 11, 2026

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      Live Call Replay: Module 6 - Client Process, General Q&A, Agents | March 18, 2026

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      Live Call Replay: Your Next Steps | March 20, 2026

    1. (Included in full purchase)

      Lesson 1: Defining Art Licensing

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      Lesson 2: License vs. Copyright

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      Lesson 3: Licensing Fee Structures

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      Lesson 4: Getting Started as a Licensing Artist

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      Lesson 5: Income Ranges for Licensing Artists

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      Artist Interview: Isabel Serna of Black Lamb Studio

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      Module 1 Take Action Ideas

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      Lesson 1: Defining Branding

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      Lesson 2: Visual Elements of a Brand

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      Brand Style Sheet Templates and Tutorial

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      Lesson 3: Anatomy of the Licensing Artist's Website

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      Lesson 4: How to Organize Your Online Portfolio

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      Behind the Scenes of my Squarespace Licensing Portfolio

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      Behind the Scenes of my Artonomo Portfolio

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      Lesson 5: Attracting Clients with Instagram®

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      Branding for Artists and Surface Designers with Jen Duran of Pace Creative

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      Artist Interview: Jeanetta Gonzales

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      Interview with Lauren Barden of Artonomo

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      Module 2 Take Action Ideas

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      Lesson 1: Developing Your Signature Style

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      Lesson 2: Finding Your Licensing Niche

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      Lesson 3: Building Your Portfolio

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      Lesson 4: Anatomy of a Cohesive Collection

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      Lesson 5: Practice Makes Progress

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      Bonus Lesson: Licensing for Fine Artists

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      Artist Interview: Nicole Tamarin

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      Artist Interview: Sarah Golden

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      Module 3 Take Action Ideas

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      Lesson 1: Feeling Ready to Pitch

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      Lesson 2: Finding the Right Clients for You

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      Lesson 3: Researching Client Contacts

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      Finding Contacts and Submission Guidelines Online

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      Community List of Companies

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      Lesson 4: Crafting Your Brand Guide

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      Behind the Scenes of my Brand Guide (Version 1)

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      Behind the Scenes of my Brand Guide (Version 2) + Q&A

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      Lesson 5: Sending Your Email Pitch

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      Presenting Your Art in Email Pitches + Q&A

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      Customizing a Mockup in Photoshop

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      Lesson 6: Pitching to Press

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      Artist Interview: Audrey Smit of This Little Street

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      Expert Interview: Liz Wain of Wain's World Licensing

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      Why I Decided to Partner with an Agent + Pros and Cons of Licensing Agents

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      Module 4 Take Action Ideas

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      Lesson 1: Royalties

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      Lesson 2: Flat Fees

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      Lesson 3: Negotiating Royalties vs. Flat Fees

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      Lesson 4: Licensing Contracts - Part I

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      Lesson 5: Licensing Contracts - Part II

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      Artist Interview: Elizabeth Olwen

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      Expert Interview: Annette Stepanian of Your Legal BFF

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      Discount to Your Legal BFF

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      Module 5 Take Action Ideas

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      Lesson 1: Essentials of Professionalism

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      Lesson 2: Establishing the Project Details

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      Lesson 3: Presenting Concepts and Revisions

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      Lesson 4: Delivering Your Artwork Files

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      Lesson 5: Following Up with Your Licensees

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      Behind the Scenes of a Custom Licensing Project - Designing Christmas Ornaments

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      Artist Interview: Patricia Vargas of Parima Studio

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      Artist Interview: Annie Chen of Lemonni

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      Module 6 Take Action Ideas

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      Your Next Steps: Take Action Ideas

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      Additional Resources

    3. (Included in full purchase)

      Licensing for Artists Course Survey

What People Are Saying

Artists just like you are already licensing their work and building sustainable creative careers. Here's what they have to say about the course.

”
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

”
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

Stop Watching Your Art Sit in a Folder. Start Getting It Licensed.

You've already done the hard part—creating beautiful work. Now it's time to get paid for it. This course gives you everything you need to navigate the licensing world with confidence, whether you're going independent or working with an agent. Your art deserves to be seen, used, and compensated. Let's make that happen.

$997.00

Start Your Licensing Journey